21st April 2002 - Conjoint Analysis

Just a few days ago I would have sworn that a number of linear regressions would have been the tool to work through the data gathered in my survey. However, after a good deal of constructive feedback from Pat J. Robinson, I find myself entering the world of conjoint analysis.

So far I have read three articles on the subject by Dr. Paul E. Green: Conjoint Analysis : Methods and Applications, Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice and Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research

I know that I am going to redesign my survey based on the feedback from Pat, but at this point I am just enjoying entering new territory. I know that my survey tool will easily be able to handle the enhancements to the research tool design.

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The official homepage of Morten Middelfart and CALM. Computer Aided Leadership and Management (CALM) is an inspirational speculation on where mankind may be heading in the quest to leverage computer potentials for helping individuals and organizations to self-actualize their symbiotic potentials.

The time frame for this well-informed and provocative speculation on relatively near-term and more distant potentials is clearly within mankind's grasp. Dr. Middelfart argues persuasively that within the next one or two decades, symbiotic links with "intelligent machines" will surely leverage people's potentials, far beyond all human progress to date!

Altogether, a tour de force of well-informed contemporary insights and maturely reasoned speculation; affording possible stepping stones and a creative springboard for what may lie ahead. As has been said: "Man's reach should exceed his grasp; else what's a heaven for?


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