8th December 2005 - Testing Google AdSence and AdWords

While reading about Google I have been inspired to test the effectiveness of the different tools offered for webmasters and advertisers. As you will see there are currently ads on this website that should be directly related to the content of the website. Furthermore, if you search on phrases like "Management", "Artificial Intelligence" and "Morten Middelfart" you should encounter an ad for the CALM book in the sponsored links section.

My aim is to see if this type of intelligent advertising is able to direct users to relevant websites as well as to evaluate the effect of this type of marketing. As a side effect I am also able to monitor the overall global number of web-searches that are done on words within the scope of Computer Aided Leadership and Management. All in all, this will give me some more insight in how search engines establish relevancy and prioritize links.

Feel free to submit you observations and experiences in this context to me as the ads are showing up.

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Updated 2005-12-08

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The official homepage of Morten Middelfart and CALM. Computer Aided Leadership and Management (CALM) is an inspirational speculation on where mankind may be heading in the quest to leverage computer potentials for helping individuals and organizations to self-actualize their symbiotic potentials.

The time frame for this well-informed and provocative speculation on relatively near-term and more distant potentials is clearly within mankind's grasp. Dr. Middelfart argues persuasively that within the next one or two decades, symbiotic links with "intelligent machines" will surely leverage people's potentials, far beyond all human progress to date!

Altogether, a tour de force of well-informed contemporary insights and maturely reasoned speculation; affording possible stepping stones and a creative springboard for what may lie ahead. As has been said: "Man's reach should exceed his grasp; else what's a heaven for?


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